Photos courtesy of Amar Faiz, Salina Taqi, Tapu Javeri, Amean J, Anam Farooq Khan, Alyzeh Rahim and Sana Sultan
Following the success of their recently launched flagship store in Lahore, the team at Sania Maskatiya continues to expand the outreach of their brand through the introduction of a second Karachi store at Dolmen Mall today.
The Sania Maskatiya Dolmen Mall store stocks a diversity of collections from the label, in a range of attractive prices starting at PKR 4,500 and ranging to PKR 9,500. Patrons were also introduced to a brand new collection based on Sania’s colourful summer hues stocked exclusively at the new store, as well as printed and embroidered lawns, cottons, linens & voiles. The brand also retailed a line of accessories priced at PKR 1,000 and above along with their critically acclaimed Naqsh and Ahgaaz collections.
On the launch of the brand’s second store in Karachi and third store nationwide, fashion designer Sania Maskatiya said, “2013 has been a busy year for us so far. This year has already featured the debut of our lawn collection, our participation in two of the nation’s most prestigious fashion platforms, at FPW5 with Naqsh & PSFW with Ahgaaz, the launch of our first Lahore store and recently being nominated in the 12th edition of the LUX Style Awards in 2 categories. As a brand we endeavour to continue with this dynamic approach to fashion and our second store launch in Karachi is a manifestation of this objective. For our second Karachi store, we deliberately chose to establish our presence in a mall in an endeavour to make our brand more accessible to a wider diversity of people both in location and price point – therefore what is available at our flagship store and at our mall store, won’t necessarily always be the same.”
The Sania Maskatiya signature aesthetic has come to be defined as a balance between elegance, comfort and practicality- across three main lines including prêt a porter, diffusion wear and haute couture, for women of all ages.
The evening was attended by guests and fashion designers including: Adnan Pardesy, Layla Chatoor, Maheen Karim, Sanam Chaudhri, Wardha Saleem & Tapu Javeri. The event was managed by Anisa Rashid Khan and Amina Rashid Khan of RAKA, with catering by The Deli, window display by Arij Hashmi and public relations by Lotus.
After successfully launching her first ever standalone flagship store in Lahore, Nida Azwer launched her first retail store “Nida Azwer Atelier” in Karachi yesterday, marking her second store nationwide. The store is located at the newly constructed Ocean Tower situated near Do Talwar in Clifton. We are so proud of all our talented, enterprising and young designers like Nida!
Speaking about the opening of the Karachi store, Nida Azwer said, “This is our second shop launch within a month and we are extremely excited to have a retail store for our clients in Karachi. We have received a tremendous response from Karachi consumers who have long requested us to open an outlet in the metropolitan city. We are very excited about making the brand more accessible to a wider diversity of people. ”
“Nida Azwer Atelier” was inaugurated by Shahnaz Ismail, Dean of Design at Indus Valley School of Art and Architecture. The store features the label’s coveted prét line ‘The White Label’, a trendy and chic prêt a porter collection designed keeping in mind the contemporary woman who shops for clothes that are wearable, price accessible and in line with modern trends. Based in bright hues with the label’s signature modern silhouette, Nida Azwer has designed the collection to make “The White Label” an integral part of every woman’s wardrobe, with each piece staying true to her definitive attention to detail, cuts, play of colours and textures. The label is based in pure cotton, silk, linen, chiffon and cotton/silk net fabrics. It also includes pieces accentuated with the signature Nida Azwer screen printing and digital printing. The label’s Ready-to-wear formals will also be available at the new store, with Nida Azwer introducing her Kids Line in coming months.
The “Nida Azwer Atelier” in Karachi has been designed by Ahsan Najmi Bilgrami and the team at YOC’A. Public Relations for the event was handled by Lotus PR. For more information on the label please log on the official page for details: www.facebook.com/nidaazwerfashionhouse
Sania Maskatiya launched her first flagship store in Lahore on M.M.Alam Road today. Managed by Bilal Mukhtar Events with PR by Lotus PR, the exclusive preview was attended by designers, media personalities and socialites such as; Khadijah Shah, Mehreen Qureshi, Munib Nawaz, Javed Sheikh, Fareshteh Aslam, Huma Ahmad, Jania Bhatti, Natasha Saigol, Muneeza Khalid, Zahra Raza, Hamza Tarar,Mehrbano Qureshi and Iqraa Mansha.
The Sania Maskatiya flagship Lahore store stocks all Sania Maskatiya lines and specific collections, from her popular block prints, embroideries and every day kurtas along with evening couture and formal wear as well as her recent collection ‘Naqsh’ showcased at FPW 5. A concept store/boutique, the interior has been designed by leading architect Yousaf Shahbaz of Strata.
Speaking about the Lahore Store Launch and her collection for PFDC Sunsilk Fashion Week, Sania Maskatiya said “Just two years into our brand, we are extremely excited to be able to expand to a standalone store in Lahore. We endeavour to bring all that the Sania Maskatiya brand has come to be known for in terms of aesthetics, design and service to Lahore.”