Tag Archives: Faiza Lakhani

April 29 2013

PSFW Red Carpet Day 3

Sana Hashwani

Sana Hashwani

Maheen Kardar Ali

Maheen Kardar Ali

Mohsin Ali and Nida Azwer

Mohsin Ali and Nida AzwerLayla Chatoor Layla Chatoor

Rizwan Beyg

Rizwan Beyg

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Shehrbano Taseer in Ayesha F Hashwani and Momina Sibtain in Shehla Chatoor

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Fareshteh Aslam, Frieha Altaf, Sara Shahid, Maria B, Tahir Saeed and Shahid Akbar

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Faiza Lakhani wears Maheen Karim

April 29 2013

PSFW Red Carpet Day 2

Ayesha F. Hashwani

Ayesha F. Hashwani

Salim and Shehla Chatoor

Salim and Shehla Chatoor

Feeha Jamshed

Feeha Jamshed

Juju Haider

Juju Haider

Nickie Nina

Nickie Nina

Kamiar Rokni

Kamiar Rokni

Sadaf Malaterre

Sadaf Malaterre

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Fayeza and Jannat

Meher Tareen

Meher Tareen

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Momina Sibtain, Shehrbano Taseer and Aamina Taseer

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Faiza Lakhani and Khadijah Shah

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The Diet Pepsi Stiletto

March 8 2013

Unilever Pakistan launches Toni and Guy Hair Meet Wardrobe styling range!

The hair market in Pakistan just got more diverse and exciting as the new range of Toni & Guy Hair Meet Wardrobe was launched to a select group of bloggers, fashionistas and journalists in Karachi today.

The Toni & Guy Hair Meet Wardrobe philosophy believes in the total finished look and dressing from head and toe. A key range of hair styling products, neatly divided into looks as varied as Casual, Classic and Glamour, were introduced by Global Hair Ambassador Mark Hampton and the fabulous designer Feeha Jamshed in a fun presentation that saw eight models dressed and prepped in Casual, Classic and Glamorous looks.

The highlight of the evening was when a long table (where we were all seated) was converted into a catwalk and we saw the different looks on the models close up. The models had plenty of attitude as they walked the ramp to some seriously cool beats. As usual Frieha Altaf pulled off superb organization and choreography. Mark Hampton and Feeha J were all smiles, throughout the event and were busy giving interviews. It was great to catch up with the enterprising Fareshteh Aslam. The venue was done up by Anisa and Amina Rashid Khan in a super slick and stylish black and white theme. We enjoyed Zoe Viccaji and her band sing live (lots of Adele, Lana Del Ray and Florence and the Machine) while feasting on Salmon canapés. We left the event with products from each line and can’t wait to try them, especially the sea salt spray!

Mark Hampton and Feeha Jamshed with the models

Mark Hampton (extreme left) and Feeha Jamshed (extreme right) with the models

Frieha Altaf

Frieha Altaf in a Pucci dress

Fareshteh Aslam

Fareshteh Aslam super stylish in all black

Faiza Lakhani and Tara Uzra Dawood

Faiza Lakhani and Tara Uzra Dawood

Asmaa Mumtaz and Samina Khan

Asmaa Mumtaz and Samina Khan

Faisal Farooqui the man behind the camera

Faisal Farooqui the man behind the camera

Zoe Viccaji and the band

Zoe Viccaji and the band

Syra and Shehroz Sabzwari

Syra and Shehroz Sabzwari

Adnan Malik busy making videos. Can't wait to see the final cut!

Adnan Malik busy making videos. Can’t wait to see the final cut!

Maheen Karim and Nida Azwer

Maheen Karim and Nida Azwer

Feeha Jamshed, Maha Burney and Nadir Firoz Khan

Feeha Jamshed, Maha Burney and Nadir Firoz Khan


Classic

Classic

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Watch this space for more photos from the event!

February 22 2013

Garnier launches the BB cream!

We recently flew to Karachi to attend an intimate media preview brunch at Café Flo to unveil Garnier’s BB Cream. At the brunch, the super cute Zainab Pasha shared a presentation on the beauty balm, discussed the beauty business and Garnier’s future plans and commitment to beauty in Pakistan. It was all rather well researched and quite impressive.

The attendees incuding Garnier Spokesperson Juggun Kazim at the event

Faiza Lakhani and Zainab Pasha

Faiza Lakhani and Zainab Pasha

Yusra Askari, Tara Uzra Dawood and Zainab Malik

Yusra Askari, Tara Uzra Dawood and Zainab Malik

BB creams (short for beauty or blemish creams) are like tinted moisturizers that heal the skin. In addition to hydrating and evening out skin tones, BB creams also treat the skin with antioxidants or other anti-aging ingredients and offer broad-spectrum SPF. Garnier is the first brand to launch the BB cream in Pakistan for Rs 399!

After the presentation Aamna Haider Isani asked if the BB cream was available in more than one colour, as the one we tried out was for fair skin ( desi fair not gora fair). Unfortunately for now only fair to medium-fair girls can use the cream. The rest of us will have to wait for a darker shade to be introduced in the market.

Aamna Haider Isani

Aamna Haider Isani

Zainab Malik, Hira Mansuri and Musharraf Hai

Zainab Malik, Hira Mansuri and Musharraf Hai

Meher Tareen and Samina Khan

Meher Tareen and Samina Khan

The Garnier BB cream comes in two different variants, one moisturising and the other oil free. Both smell amazing and will launch nationwide next month. We personally prefer the texture and glowy effect of the moisturising cream.

Juggun Kazim

Juggun Kazim

Andleeb Rana, Kiran Aman and Mariam Shams

Andleeb Rana, Kiran Aman and Mariam Shams

Atika Rehman and Yusra Askari

Atika Rehman and Yusra Askari

Samina Khan and Musharraf Hai

Samina Khan and Musharraf Hai

At the brunch we met the very very cool Musharraf Hai, Managing Director L’Oréal Pakistan. Humble and friendly, she insisted that she always wants the brand to be bigger that her own larger than life personality. We also had a nice chat with Juggun Kazim, Garnier’s Local Spokesperson. It was good to see top editors, bloggers and journalists. As always Lotus did a superb job making sure the event was planned to perfection.

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December 11 2012

Presenting The Best Bloggers in Pakistan

The influence of fashion bloggers has been increasing for the past few years. More and more bloggers in Pakistan and abroad are offered front row seats at fashion weeks and their opinions are taken seriously by the once exclusive fashion industry. Suzy Menkes was amongst the first of the mainstream fashion editors to reach out to bloggers and engage them as professionals. She says, “The world changed when fashion instead of being a monologue, became a conversation. And that’s never going to stop.” Before blogging, fashion editors of mainstream newspaper supplements and fashion magazines were the last word on designer collections, but now bloggers and tweeters comment of fashion shows as they happen often posting photos of collections right from the runway, making them accessible to a much wider audience and that too much much faster than before. We bring you a list of the best bloggers in Pakistan who tell us why they started blogging and what sets them apart from the others.

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THE PIONEER- AMNA SALMAN, STYLE STRIPPED

From Lahore, Amna Salman was the first to start blogging in Pakistan about fashion in 2008. She had no photographer, no access to PR companies (wait there were no PR companies offering event coverage at the time, although Lotus was just starting out), and no network to depend on. She says, “I started off with a lot of Indian content but soon realised otherwise and now the blog is at the forefront of promoting Pakistani fashion and style.” She was just a girl with a great aesthetic sense who loved fashion. She used to scan pages from fashion magazine and used those images in her layouts, which were self taught as a result of late nights spent at blogger forums. She says, ” If it doesn’t leave your pulse racing it isn’t passion, and I have passion for what I do.”
 Considered a credible voice in the fashion industry, she has been on the panel of judges on the prestigious Lux Style Awards for three years running and shares the front row with top editors at fashion weeks. Her blog remains simple with clean layouts. A one woman show without a team, Amna was the first blogger in Pakistan to send live updates from fashion weeks, and to engage designers with interviews through the ‘last word’ section.What sets her apart now with so many more additions to the fashion blogosphere?   ” The trend section, bag and style spotting, featuring international trends and runway reviews as I don’t just put images of runways I review them in detail.”

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THE OPINION MAKER- AAMNA HAIDER ISANI, SOMETHING HAUTE

Whether you belong to the Pakistani fashion industry or you merely follow it, you would know that Amna Haider Isani has some serious influence. She is very articulate, her analysis is almost always spot on and her opinion matters. She was the first fashion journalist who embraced blogging and in that way she stood out from the traditional print media journalists who used to be more influential before the advent of fashion blogging in Pakistan which brought with it speed and sassiness. She says, ”I came into fashion journalism twelve years ago and have been writing/working for all major English publications since then. I started blogging a year ago because I’m an obsessive writer and not everything I want to write is publish-worthy. Blogs are the next best thing and I enjoy the speed between writing, publication and readers response. It’s also more gratifying because my readers already know and respect me because of my contributions to Dawn, The News, Herald and Hello!Pakistan. They take me seriously. Plus, although I write on fashion and lifestyle, I do take my beat very seriously and hate when it’s trivialized and made to look frothy and frivolous. Fashion is a multi-billion dollar industry world wide and we need to realize it’s potential in Pakistan too. It’s not just about ten seconds of fame on the runway or a photo op on the red carpet. Or a tweet or blog post,actually. These are just cherries on the very rich pie.”

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THE TRENDIEST- ANBER JAVED, A WARDROBE AFFAIR

Anber Javed may be very new at this, but the blogger from Islamabad has the coolest layouts and an eye for the trendiest things. In such a short span of time she has been noticed by the usually unwelcoming fashion industry. She says, ”A Wardrobe Affair existed in my head for quite some time before it actually manifested itself around March this year. It happened when I came across a picture of Meesha Shafi looking stunning in an outfit by Muse ; the thought of having a place to discuss and dissect fashion and the fashionable immediately clicked. Once it took off, I realized that I was in a niche that was relatively unexplored and had a lot of room for improvement with regards to the online fashion scene in our country. The concept of introducing a fun, inspiring and spontaneous Pakistani Fashion Blog where people can throw opinions, views and verdicts was just fabulous – especially when it stemmed from my passion for it. So I picked a corner and decided to call it Home :) ”.

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THE AWARD WINNER- AMARA JAVED, PINK 2.55

Winner of the Best Fashion Blog at the Pakistan Blog Awards, Amara Javed covers both eastern and western fashion with equal passion. She says, “I started Pink 2.55 in 2010 after a few years of freelancing for various publications, I wanted to start a blog to get away from editorial restrictions and basically just write what I felt, when I felt like it. Blogging is like my soul-food, it has an almost cathartic effect on me.  I love that I am able to basically speak my mind, albeit about fashion, in my own way. My blog is a mix of everything. I cover Eastern and Western fashion, if I like something  from Korea or Russia – I’ll feature it. I do celeb style, style tips, products, launches – everything and anything. Recently I have started doing intimate interviews with some of the countries biggest designers and featuring some very fashionable, non-celeb Pakistani ladies. I also think people really like the way I write – concise, casual, witty.”

faiza and mehvish

THE  MOST INFORMATIVE- FAIZA LAKHANI AND MEHVISH KARIM, THE SECRET CLOSET

Faiza and Mehvish may be the newest, but their website and accompanying style blog is the most informative. Although the design of the website and amount of information on the homepage can sometimes be a little overwhelming, the duo from Karachi are doing a fantastic job at developing an emerging fashion portal that is definitely a welcome addition. They say, “Fashion is an art form, and like all art forms, it deserves to be portrayed aesthetically and tastefully. Further while public sharing of opinions is one aspect of social media, simply creating an awareness of all available avenues is another equally important one. It is this careful balance that Secret Closet strives to achieve.”

Secret Closet has never just been about its Style Blog. We are proud to consider ourselves as an emerging Fashion Portal. While our blog is at the heart of our website, we invest a lot of effort in managing an extensive directory that profiles over 140+ designers with their latest collections, events and news updates. As we move along, we plan on adding many more from the different cities of Pakistan. Nothing excites us more than discovering a new talent and we are always eager to bring them forward to our audience.

So Secret Closet was launched in June 2012 keeping in mind (i) great emphasis on ‘Curated Information’, (ii) introduction of fresh and emerging talent, (iii) showcasing of the prestigious names in our industry, (iv) production of interesting  original content almost daily; all of these are mandates by which we want to run our portal. We consider our portal’s content to be written by consumers for the consumers and would love it if our audience would think of Secret Closet as their ‘happy online getaway’ for a little while each day.

The key going forward will be in all bloggers respecting each other’s efforts, sharing acknowledgements and discovering their own niche, coming up with unique content and evolving their own style of writing.

alyzeh

THE ONE WITH THE MOST POTENTIAL, BEAUTY FRUITY BLURBS

Alyzeh Rahim is young, beautiful and brimming with energy and great ideas (the Labels blogfest was her idea) Although her blog is less structured than the others mentioned above and more of a personal diary/fashion through her eyes, it has the potential to become just as big. She says, “My love affair with fashion dates back to my childhood days, I certainly did not feel like the most fashionable kid back then with my oversized glasses but I always incorporated my own style into my outfits. I’d knit bags and revamp clothes. I had an eye and appreciation for beauty and fashion. Since then, fashion has become a part of my DNA.

I have been observing fashion blogs for a while now, and always had this thought in mind that when I would come to Pakistan, one of the things I would do here would be to start blogging actively. I bought my domain in my last year of university with this intent. I started blogging early 2012. My blog has a personalised touch to it, and that’s what differentiates it from other blogs locally. I post outfit pictures on a regular basis to share my personal style. I also observe trends and fashion campaigns that stand out. My blog is young, fresh, fun yet glam – and that is what I hope to communicate through my posts. I do think it is amazing that the blogging scene is growing so rapidly here, and that the people are recognising the importance of bloggers. Fashion is fast, and so is social media, to report things one needs to be quick and print publications take slightly longer, so bloggers are the gray area I feel. It is good fun to observe all the local bloggers different styles and everyone is doing so brilliantly and covering such interesting aspects of fashion with their respective blogs.”

Exclusive photos of the Labels dress up blogfest!

Zahir Rahimtoola brought the best designers in Karachi- Sanam Chaudhri, Sania Maskatiya, Nida Azwer, Feeha Jamshed, Maheen Karim, Ayesha F Hashwani and Wardah Saleem to style the best bloggers in Karachi- Amara Javed (Pink 2.55), Alyzeh Rahim (Beauty Fruity Blurbs) and Faiza Lakhani and Mehvish Karim of Secret Closet.The first of its kind, the dress up blogfest was extremely fun with live tweeting. A superb idea executed to perfection.We present the exclusive photographs.

Shehrzad Rahimtoola

The lovely Shehrzad Rahimtoola

Bloggers: Alyzeh and Amara

Bloggers: Alyzeh and Amara

Ayesha,Sania,Zahir Maheen and Nida

Ayesha,Sania,Zahir Maheen and Nida

Alyzeh Rahim, Sania Maskatiya and Amara Javed

Alyzeh Rahim, Sania Maskatiya and Amara Javed

Ayesha and Sanam

Ayesha and Sanam

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Zahir with Faiza Lakhani and Mehvish Karim of Secret Closet

Zahir with Faiza Lakhani and Mehvish Karim of Secret Closet

Amara Javed of Pink 2.55 in Nida Azwer

Amara Javed of Pink 2.55 in Nida Azwer

The designers, Wardah Saleem, Ayesha F Hashwani, Maheen Karim, Nida Azwer, Sanam Chaudhri and Feeha Jamshed ( missing Sania Maskatiya)

The designers, Wardah Saleem, Ayesha F Hashwani, Maheen Karim, Nida Azwer, Sanam Chaudhri and Feeha Jamshed ( missing Sania Maskatiya)

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Sana Khalifzai in Maheen Karim

Ayesha Gul in Feeha Jamshed

Ayesha Gul in Feeha Jamshed

Alyzeh Rahim of Beauty Fruity Blurbs in Sania Maskatiya

Alyzeh Rahim of Beauty Fruity Blurbs in Sania Maskatiya

The bloggers with Nida Azwer

The bloggers with Nida Azwer

The bloggers and designers

The bloggers and designers

Photo credits:Shazre Shahid of 18% Grey

December 1 2012

Just in: LABELS Spotlight brings bloggers and designers together

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Only Zahir Rahimtoola could have thought of this super cool idea- He brought the best designers in Karachi- Sanam Chaudhri, Sania Maskatiya, Nida Azwer, Feeha Jamshed,  Maheen Karim, Ayesha F Hashwani and Wardah Saleem to style the best bloggers in Karachi- Amara Javed (Pink 2.55), Alyzeh Rahim (Beauty Fruity Blurbs) and Faiza Lakhani and Mehvish Karim of Secret Closet  to tweet about the event live : )

Here is a sneak peek

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The Designers

Sania Maskatiya and Maheen Karim

Sania Maskatiya and Maheen Karim

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Feeha Jamshed

Sanam Chaudhri, Maheen Karim and Nida Azwer

Sanam Chaudhri, Maheen Karim and Nida Azwer

Amara wearing Ayesha F Hashwani

Amara Javed of Pink 2.55 wearing Ayesha F Hashwani

Alyzeh wears Wardah Saleem

Alyzeh Rahim of Beauty Fruity Blurbs wears Wardah Saleem

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Sana Khalifzai, representing/filling in for the shy Secret Closet girls :)
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Sanam Chaudhri with the bloggers
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Maheen Karim with the bloggers
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Alyzeh Rahim and Nida Azwer
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The gorgeous Ayesha F Hashwani
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Partners, Haider Ali Baig (who btw is a real cutie)  and Feeha Jamshed
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