To celebrate their 5th anniversary, leading beauty brand Luscious Cosmetics revealed a first of its kind campaign in Pakistan: Luscious Loves Fashion: a collaboration with 14 of Pakistan’s exciting designers to introduce a Limited Edition range of Nail Colours through a press conference which was held at Veranda Bistro in Lahore today. Designers include Ammar Belal, Élan, Fahad Hussayn, HSY, Karma, MUSE, Nickie Nina, Nomi Ansari, Sana Safinaz, Sania Maskatiya, Sublime by Sara, The House of Kamiar Rokni, Umar Sayeed and Zara Shahjahan. Each nail polish shade has been chosen by and named after their respective designer, bringing their signature shade for the season into wardrobes. What a fabulous idea!
The Limited Edition collection of designer nail polishes will be available at designer specific stores and select retail outlets from 5th March and at lawn exhibitions ( for the designers who are lauching lawn this year) at PKR 295 per bottle.
At the launch, creator Mehrbano Sethi said “Luscious has always supported Pakistan’s fashion industry and sought to work with a diversity of Pakistan’s most coveted beauty and fashion personalities to redefine and refresh the nation’s beauty benchmarks . In keeping with this commitment and in celebration of our 5 years of beauty, we now introduce this limited edition range of designer nail polishes – a ground-breaking collaboration in Pakistan between beauty and fashion, where each designer’s shade reflects their design philosophy for the season. This is an exciting first for us in line of much more to come.”